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Why Autopilot - Tourism Facts
In 2008, Tourism Ireland published two reports - "Sightseers and Culture Seekers Insights" and
"Growing the Car Touring Market".
These reports highlighted that "Sightseers and Culture Seekers represent the island's best opportunity for tourism growth"
especially those that bring or hire a car during their stay.
Sightseers and Culture Seekers
Sightseers and Culture Seekers have an interest in:
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Sightseers and Culture Seekers account for 6 in every 10 holidaymakers and have the following characteristics.
- Tend to spend more than the average visitor.
- More likely to stay in paid accommodation.
- Enjoy visiting multiple areas across the island.
- More likely to bring or hire a car.
- Have the strongest interest in visiting Ireland.
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Why Autopilot - Tourism Facts
Key Recommendations
Tourism Ireland made a number of key recommendations;
Web and Offline Itineraries. Accommodation providers should provide on and offline itineraries highlighting the advantages
of their property as a base for touring, with lists of things to see, do and discover within easy driving distance.
Themed Trails. Market themed trails in your area e.g. a heritage day trip.
Accommodation Bundles. Accommodation
providers from different towns/areas should consider working together to provide and market accommodation bundles
and itineraries for holidaymakers wanting to tour a wider area.
Autopilot
- Is customised for your business and your local area.
- Is for the tourism and hospitality sector.
- Showcases your business as a destination and as a base for touring.
- Uses innovative GPS technologies to give your business an edge over your competitors.
- Gives you a wider audience by exploiting mobile and social media.
- Is delivered without the need for technical know-how as we MANAGE everything.
- Drives more customers to you through a network of local complementary businesses.
